A2P and P2A Messaging Market Size Expected by Forecast 2031 With SWOT Analysis, Global Share, Trends, Growth

Kenneth Research, in its repository of market research reports, have recently added a report on A2P and P2A Messaging Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2022-2031. The A2P and P2A Messaging Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide. According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019.

U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for A2P and P2A Messaging Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.

The A2P & P2A Messaging Market is continuously growing across the world over the coming years. The major driving factor of global A2P & P2A Messaging market are growing number of mobile phone users and increase in mobile payment & mobile banking. However, stringent government regulations are one of the major restraining factor of global A2P & P2A Messaging market. Application-to-Person (A2P) is process of sending mobile application messages from an application to a mobile user. A2P messaging is also called enterprise or professional SMS. Person-to-Application (P2A) is a process of sending message from a mobile user to an application. It is often called mobile originated (MO). A2P messaging offer various benefits such as increase efficiency of various corporate platform and support services and improve communication. P2A messaging also offers various advantages such as individual can easily interact with brands and companies & service provides with text messaging providing a universal, quick and trusted route for client-business communications.

The regional analysis of Global A2P & P2A Messaging Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-pacific is the significant/leading region across the world in terms of market share due to large acceptance of A2P & P2A messaging services by the enterprises. In addition, increasing development and regulation and technologies are benefiting in the A2P & P2A messaging market ecosystem in Asia-Pacific region. North America is also anticipated higher growth rate / CAGR over the forecast period 2018-2025.

The major market player included in this report are:
• MBlox
• CLX Communications
• Infobip
• Tanla Solutions
• SAP Mobile Services
• Silverstreet BV
• Syniverse Technologies
• Nexmo Co. Ltd.
• Tyntec
• SITO Mobile
• OpenMarket Inc.
• Genesys Telecommunications
• 3Cinteractive
• Vibes Media
• Beepsend

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

. CRM
. Promotions
. Pushed Content
. Interactive
. Others

By Application:

. BFSI
. Entertainment
. Tourism
. Retail
. Marketing
. Healthcare
. Media
. Others

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By Regions:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2015, 2016
Base year – 2017
Forecast period – 2018 to 2025

Target Audience of the Global A2P & P2A Messaging Market in Market Study:

. Key Consulting Companies & Advisors
. Large, medium-sized, and small enterprises
. Venture capitalists
. Value-Added Resellers (VARs)
. Third-party knowledge providers
. Investment bankers
. Investors

TABLE OF CONTENTS

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Key Trends
1.3. Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)
1.3.1. A2P & P2A Messaging Market, by Type, 2015-2025 (USD Billion)
1.3.2. A2P & P2A Messaging Market, by Application, 2015-2025 (USD Billion)
1.3.3. A2P & P2A Messaging Market, by Region, 2015-2025 (USD Billion)
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. A2P & P2A Messaging Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Industry Evolution
2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. A2P & P2A Messaging Market Dynamics
3.1. See Saw Analysis
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. A2P & P2A Messaging Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Buyers
4.1.2. Bargaining Power of Suppliers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model
4.2. PEST Analysis
4.2.1. Political Scenario
4.2.2. Economic Scenario
4.2.3. Social Scenario
4.2.4. Technological Scenario
4.3. Value Chain Analysis
4.3.1. Supplier
4.3.2. Manufacturers/Service Provider
4.3.3. Distributors
4.3.4. End-Users
4.4. Key Buying Criteria
4.5. Regulatory Framework
4.6. Cost Structure Analysis
4.6.1. Raw Material Cost Analysis
4.6.2. Manufacturing Cost Analysis
4.6.3. Labour Cost Analysis
4.7. Investment Vs Adoption Scenario
4.8. Analyst Recommendation & Conclusion
Chapter 5. A2P & P2A Messaging Market, by Type
5.1. Market Snapshot
5.2. Market Performance – Potential Model
5.3. Key Market Players
5.4. A2P & P2A Messaging Market, Sub Segment Analysis
5.4.1. CRM
5.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
5.4.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
5.4.2. Promotions
5.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
5.4.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
5.4.3. Pushed Content

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