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Apple Combining Hardware, Software, Services in Easy-to-Use Way: Analyst

Arris Networks’ Craig Lyon says Apple is integrating services such as Siri, apps and mapping in its next iPhone to give users “flexibility and mobility” on the move.

Instead of having multiple pieces of hardware to connect to, Apple’s new device will go all-in on a single connectivity solution, Lyon said, without specifying whether it would be a new handset or a set-top box or another product.

Any device that connects to an iCloud account will then function with a personal iCloud dashboard that can be used to enable Siri for voice commands and the like, with frequent updates handled remotely by Apple, Lyon said. That overview will let the device sync data that’s required for key functions, such as the display of maps or music.

Without the need for multiple pieces of hardware, the device will be able to reach anywhere in the world seamlessly and its location will be public at any time. And Apple’s app ecosystem and mapping capability will be robust enough to turn the device into an “alternative to the phone itself,” Lyon said.

While we’re still a ways from a new iPhone to see what Apple has in store, the trend fits with what Apple has built its reputation on — simplicity in products and services.

Last year’s iPhone XS, iPhone XS Max and iPhone XR didn’t reveal big design changes, unlike the dramatic redesigns introduced in previous years. There are cases to be made for the iPhone XR as a low-cost alternative to the iPhone XS and iPhone XS Max, but the transition of mobile devices into the next generation of greater connectivity is arguably more important to what Apple does this year.

The company’s announcement, set for 9 a.m. PT today in Cupertino, kicks off a day’s worth of announcements and talk of the new generation of products and services that Apple plans to showcase. We expect to get many more details about the smartwatch, too.

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