Germany Alcoholic Drinks Market 2022 Top Manufacturers, Industry Challenges, Business Strategies, Revenue Value and Competitive Landscape to 2031

Kenneth Research, in its repository of market research reports, have recently added a report on Germany Alcoholic Drinks Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2022-2031. The Germany Alcoholic Drinks Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide. According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019.

U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4  billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Germany Alcoholic Drinks Market products.

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The Germany Alcoholic Drinks Market was valued at USD 85.36 billion by 2017, growing with 6.9% CAGR during the forecast period, 2018-2025

Germany alcoholic drinks market is analyzed taking distillers, brewers, and winemakers as a key players. The market’s value grew at a rather slow pace since last few year, however, expected to gain the momentum significantly over the study period. The Germany accounted for around 15% of the overall European alcoholic drinks market, which closely matches the United Kingdom industry size in terms of value. In 2017, the country’s consumption per capita of beer was over 110 million liters and has exported over 900 million liters to other countries. However, significant reduction in consumer spending coupled with decline in alcohol consumption will impact negatively to the industry growth.

Products Takeaway

Beer, cider & FABs



Among which, the beer, cider & FABs segment was the markets’ most lucrative area with total revenues over 45% in 2017. The beers, ciders & FABs segment is predominant, which suggests that suppliers to this segment have a greater influence than that of remaining suppliers of raw materials. The spirits segment contributed revenues of USD $20 billion in 2017, equating to over 25% of the market’s aggregate value.

Distribution Channel Takeaway

Specialist Retailers


Convenience Stores



Of these, supermarkets channel is considered to be the leading distribution medium in the German alcoholic drinks market, accounting for a 55% share of the total market’s volume. Whereas, on-trade accounts for a further 26.2%

Key Vendors Takeaway

Oetker Gruppe

Saint-Gobain S.A.

Bayerische Brau Holding AG

Mondi PLC

Rexam PLC

Bitburger Braugruppe GmbH

Tetra Laval

Anheuser-Busch InBev SA/NV

Brauholding Bayern Mitte

August Oetker

AB InBev

The German alcoholic drinks industry is fairly fragmented with the four leading companies’ only accounting for 35% of the volume share. This alleviates rivalry to some degree and allows for smaller players to exert greater influence. Oetker Gruppe emerged as the leading player in the German alcoholic drinks industry, generating over 18% share of the market’s volume. Wheras, Bitburger Braugruppe captured around 7% of market share. High degree of product differentiation, due to the variety of products offered within the product categories, for example, beers & ciders into flavoured alcoholic beverages. Also, range of brands available, with an accompanying variance in quality and price, boosts competition among key players.

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The market size and forecast for each segment and sub-segments has been considered as below:

Historical Year – 2014 & 2016

Base Year – 2017

Estimated Year – 2018

Projected Year – 2025


Traders, Distributors, and Suppliers


Government and Regional Agencies

Research Organizations




The scope of this report covers the market by its major segments, which include as follows:


Beer, cider & FABs




Specialist Retailers


Convenience Stores



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