Tesla took a unique approach to getting its first vehicle in the market. Instead of trying to build a relatively affordable car that it could mass produce and market, it took the opposite approach, focusing instead on creating a compelling car. There are several points of similarity between Tesla and the tech sector.
iven this situation, what is the auto industry to do? Traditional car makers will be offering a growing range of electric vehicles in 2020 — but they aren’t necessarily software cars. They are often the cars you’re used to, fitted with electric motors. I forecast and analyze trends affecting the mobile ecosystem.
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