For the first time in four years, shoppers were able to gain access to Macy’s in California, New York, New Jersey, Texas, Florida, Georgia, Massachusetts, and Washington. With 160 Macy’s stores closed around the world, today’s opening is also a sign of recovery for the department store.
The 81 new stores are part of a major remodel effort underway by Macy’s to reposition itself as an e-commerce powerhouse in a changing retail market. When the full plan is complete by late 2020, Macy’s will nearly double its store count to 350 locations.
The stores opening today include Macy’s on Royal Palm Way in Boca Raton, FL; on Light Rail Way in Atlanta, GA; Roosevelt Field in Garden City, NY; in Oklahoma City, OK; as well as markets across the US.
“Across our stores, we are seeing a surge in sales year over year, as we are repositioning to meet the rapidly changing needs of customers who are shopping for fashion, beauty, homes, technology and more online and in-store,” said Patrick Briggs, President of Macy’s North America. “Our reimagined stores and enhanced omnichannel shopping experience are creating exciting experiences that make shopping with Macy’s more convenient, rewarding and productive.”
The stores that have closed over the last few years include
locations in Mesa, AZ; Wilmington, DE; Anchorage, AK; Jacksonville, FL; and
Virginia Beach, VA. A chain of 57 stores was closed after poor performance in
the past few years, including three stores in Phoenix, AZ, whose net sales fell
by $77 million from the previous year.