Marketing and Ad Spending Market [2022-2031] Status and Prospect | Global Industry Size, Growth Rate, Share, Players Profiles, Upstream and Downstream Analysis, Cost Analysis, Revenue, Price and Gross Margin Research

Kenneth Research, in its repository of market research reports, have recently added a report on Marketing and Ad Spending Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2022-2031. The Marketing and Ad Spending Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide. According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019.

Marketing and Ad Spending MarketU S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Marketing and Ad Spending Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.

The outbreak of Covid-19 pandemic has negatively impacted the surge and development of marketing & advertising on the global scenario as the government imposed a nationwide lockdown. According to Association of Advertising Products (ASAP) which represents around 75 advertising member organization that consists of around 90% of the overall advertising sector of India has announced to pause all the ongoing operations associated with marketing and advertising. On March 16 2020, Association of Advertising Producers (ASAP) along with other film bodies which include India Motion Pictures Producers Association (IMPPA), Federation of Western Indian Cine Employees (FWICE), Indian Film and Television Producers council (IFTCP) and Indian film & Television directors association (IFTDA), simultaneously decide to put halt to all shoots beginning from 19th march to end of April 2020 which has negatively impacted the surge and utility of marketing & ad spending market.

Moreover, according to Influencer Marketing Hub survey, 69% of the multinational and domestic brands of both developed and developing countries has announced to decrease the advertising spending for the year 2020. Also, as per the survey, 74% of the brands have declined their digital marketing & advertising on social media platforms as they have estimated a major decline in the revenue or sales of the company caused due to outbreak of Covid-19 resulting in hindering the development and growth of marketing & ad spending market.

The regional analysis of global Covid-19 Impact on Marketing & Ad Spending market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the presence of large number of multinational and domestic brands operating in various sector along with oligopolistic market in United states and Canada present s lucrative opportunity for marketing and advertising spending. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rising urbanization in countries such as China and India along with escalating disposable income & changing lifestyle has forced organization to spend on advertising and brand image that would create lucrative growth prospects for the Covid-19 Impact on Marketing & Ad Spending market across Asia-Pacific region.

Major market player included in this report are:

Ameredia
Arnold Worldwide
BBDO
Doyle dane Bernbach
Goodby Silverstien & Partners
N.W. Ayer & son
Ogilvy & Mather
Saatchi and Saatchi
Partnership Advertising
Widen & Kennedy

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players.

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The detailed segments and sub-segment of the market are explained below:

By Type:
Online Marketing & Advertising
Offline Marketing & Advertising

By Category:
Direct Marketing
Branding
Social Events
Third Party Marketing & Advertising

By End User:
Automotive
FMCG
Consumer Electronics
Cosmetics
Real Estate
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

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Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Covid-19 Impact on Marketing & Ad Spending Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Covid-19 Impact on Marketing & Ad Spending Market, by Region, 2018-2027 (USD Billion)
1.2.2. Covid-19 Impact on Marketing & Ad Spending Market, by Type, 2018-2027 (USD Billion)
1.2.3. Covid-19 Impact on Marketing & Ad Spending Market, by Category, 2018-2027 (USD Billion)
1.2.4. Covid-19 Impact on Marketing & Ad Spending Market, by End User, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Covid-19 Impact on Marketing & Ad Spending Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Covid-19 Impact on Marketing & Ad Spending Market Dynamics
3.1. Covid-19 Impact on Marketing & Ad Spending Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Covid-19 Impact on Marketing & Ad Spending Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Covid-19 Impact on Marketing & Ad Spending Market, by Type
5.1. Market Snapshot
5.2. Global Covid-19 Impact on Marketing & Ad Spending Market by Type, Performance – Potential Analysis
5.3. Global Covid-19 Impact on Marketing & Ad Spending Market Estimates & Forecasts by Type 2017-2027 (USD Billion)
5.4. Covid-19 Impact on Marketing & Ad Spending Market, Sub Segment Analysis
5.4.1. Online Marketing & Advertising

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