Multiscreen Advertising  Market Insights, Forecast to 2031 | Global Market Size, Share, Growth, Trends | Key Players, Recent Developments, Type and Application, Market Dynamics, Expansion Plans, Revenue, Research Report

Kenneth Research, in its repository of market research reports, has recently added a report on Multiscreen Advertising Market which emphasizes on the latest trends, key opportunities, drivers, and challenges associated with the growth of the market during the forecast period, i.e., 2022-2031. The Multiscreen Advertising Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide. According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019.

U S Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analysis and U.S. Census Bureau mention the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) average exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilst imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for Multiscreen Advertising Market products.

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Moreover, increase in ICT spending around the globe for hardware, software, services, new technologies and telecom among others is also anticipated to contribute to the growth of the market in the coming years. The spending on new technologies recorded around USD 0.6 million in 2018 and is further estimated to reach close to USD 1.3 million by 2023. The total ICT spending around the globe further recorded close to USD 5 million in 2019 and is further.

Multiscreen Advertising campaign is a campaign in which same application and service could be displayed simultaneously on array of devices – smartphones, laptops, tablet or television. With the increase in the usage of internet, immense growth is observed in the market. As per Statista is April 2020, global online penetration rate is 59% of the world population motivating digital advertisements and enhancing the growth of the market. Further, the shift of advertisement sector from traditional to digital advertisements is the key driver delivering benefits such as enhanced reach, low costs, increased time efficiency and high acceptance. For instance: Altice USA, largest broadband communications and video provider, in 2018 enabled advertisers to reach more than 90 million households through television and more than 45 million US households through authenticated, privacy-compliant IP addressability in simpler and user-friendly way.

COVID-19 Pandemic has boomed the use of all digital platforms – e-gaming, e-entertainment, e-music and social media. The flexibility and ease-of-use to offer seamless customer experience, internet proliferation with penetration of smart devices and global and local players offering freemium models in price-sensitive markets are the few factors responsible for growth of the market. However, threat to privacy and security of user database the restraining factors which impedes the growth of the market over the forecast period of 2020-2027

The regional analysis of global Multiscreen Advertising market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the with US leading due to the flexibility to spend more on advertisements and accept new technologies. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as fast adaptation of technological advancements and opting for cost reduction in advertisement would create lucrative growth prospects for the Multiscreen Advertising market across Asia-Pacific region.

Major market player included in this report are:

Sky UK (UK)
Orange S.A. (France)
Alphabet Inc. (US)
Microsoft Corporation (US)
Netflix, Inc. (US)
Roku, Inc. (US)
Amazon.com (US)
AT&T Inc. (US)
NTT Docomo Inc. (Japan)
Vodafone Group plc (UK)

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type of Content:
Static
Dynamic
Interactive

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By Platform:
Television
Desktop/Laptop
Mobile/Tablet
Gaming Consoles
Other Platforms

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Multiscreen Advertising Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & forecasts, 2018-2027 (USD Billion)
1.2.1. Multiscreen Advertising Market, by Region, 2018-2027 (USD Billion)
1.2.2. Multiscreen Advertising Market, by Type of Content, 2018-2027 (USD Billion)
1.2.3. Multiscreen Advertising Market, by Platform, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Multiscreen Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Multiscreen Advertising Market Dynamics
3.1. Multiscreen Advertising Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Multiscreen Advertising Market: Industry Analysis
4.1. Porter’s 5 force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological

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