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Peloton Stock Is Up 55% This Year as Bike Demand Continues

The popularity of indoor cycling classes in general is on the rise, making up 16% of the indoor cycling class market in 2018, according to Global Industry Analysts. In the coming year, it’s expected to grow even faster – to 20%.

Palo Alto, California-based Peloton, which was founded in 2014, is a company that provides high-quality, indoor cycling classes in exclusive studios around the country. Its classes are designed to feature authentic music and video components to draw riders to the events, and have quickly become a favorite among the competitive inner-city cyclists of San Francisco, New York, Chicago, and Portland.

Of course, traditional bicycles are also popular with female riders, while Peloton focuses on attracting men and young men who want high-performance workouts and high-quality music.

And like any other market for new equipment, fitness bikes have been a hot market for companies looking to sell and grow their business over the past few years. Just this past April, Forbes reported that sales of cycling bikes doubled in 2017, making it the fifth fastest-growing fitness category in the world.

Market analysts predict that demand for aerobics and fitness workout classes will continue to grow in the U.S. and abroad, and that bike products are just one of the ways companies are adapting to meet this demand.

That demand has led to more bike companies entering the market, giving bike enthusiasts more options.

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