Retail Analytics Market: By Key Players, Deployment Type, Applications, Vertical, and Forecast: 2022-2031

The global Retail Analytics market size to grow from USD 4.3 billion in 2020 to USD 11.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.2% during the forecast period

Retail analytics allows retailers to make enhancements according to their customer behavior and preferences. The rising number of social media users allows retailers to understand the demographic data, like shopping habits, purchase history, and preferences, to design their promotional and market growth strategies. Similarly, small players can invest in enterprise-grade solutions at economical costs. Incremental opportunities in the retail analytics market are growing, since cloud-based solutions have assisted in the drastic reduction of upfront installation costs. Growing usage of tablet and smartphone has further catalyzed the increasing adoption of cloud-based POS technology. The retail analytics market is globally segmented into solution, business function, service, deployment type, and regions. On the basis of the solution, the market is segregated into analytics tools, reporting and visualization tools, data management software and mobile applications. Based on the business function, the retail analytics market is considered into marketing and customer analytics, supply chain analytics, merchandizing and in-store analytics and strategy and planning market.

The global Retail Analytics market is segregated on the basis of Component as Services and Software. Based on Deployment Model the global Retail Analytics market is segmented in On-Demand and On-Premises. Based on End-User the global Retail Analytics market is segmented in Offline and Online.

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Based on Business Function, the global Retail Analytics market is segmented in Supply Chain, Marketing, Store Operations, Sales, and Finance. The report also bifurcates the global Retail Analytics market based on Application in Yield Analysis, Inventory Analysis, Others, Merchandising Analysis, Pricing Analysis, Customer Management, and Performance Analysis.

The global Retail Analytics market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Retail Analytics market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Competitive Rivalry

SAP, Bridgei2i, SAS Institute, Qlik, Angoss, IBM, Oracle, Microsoft, Manthan, Fujitsu, and others are among the major players in the global Retail Analytics market. The companies are involved in several growth and expansion strategies to gain a competitive advantage. Industry participants also follow value chain integration with business operations in multiple stages of the value chain.

The Retail Analytics Market has been segmented as below:

Retail Analytics Market, By Component

Professional Services
Implementation and Consulting Services
Training and Support
Managed Services

Retail Analytics Market, By End-User


Retail Analytics Market, By Organization Size

Large Enterprises

Retail Analytics Market, By Deployment Model


Retail Analytics Market, By Business Function

Supply Chain
Store Operations

Retail Analytics Market, By Application

Yield Analysis
Inventory Analysis
Merchandising Analysis
Pricing Analysis
Customer Management
Performance Analysis

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Retail Analytics Market, By Region

North America
Rest of the World

Retail Analytics Market, By Company

SAS Institute
Information Builders

The report covers:

Global Retail Analytics market sizes from 2015 to 2024, along with CAGR for 2018-2024
Market size comparison for 2017 vs 2024, with actual data for 2017, estimates for 2018 and forecast from 2019 to 2024
Global Retail Analytics market trends, covering comprehensive range of consumer trends & manufacturer trends
Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Retail Analytics market
Major market opportunities and challenges in forecast timeframe to be focused
Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
Comprehensive company profiles of the key industry players

Report Scope:

The global Retail Analytics market report scope includes detailed study covering underlying factors influencing the industry trends.

The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies.

The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Retail Analytics market share. Major industry players with significant revenue share include SAP, Bridgei2i, SAS Institute, Qlik, Angoss, IBM, Oracle, Microsoft, Manthan, Fujitsu, and others.

Reasons to Buy this Report:

Gain detailed insights on the Retail Analytics industry trends
Find complete analysis on the market status
Identify the Retail Analytics market opportunities and growth segments
Analyse competitive dynamics by evaluating business segments & product portfolios
Facilitate strategy planning and industry dynamics to enhance decision making

Some of the recent Developments in Retail Analytics market are as follows:


06-2020: — Microsoft Corp. has declared a strategic change in its retail operations, with closing Microsoft Store physical locations. The company’s retail team members will continue to serve customers from Microsoft corporate facilities and remotely providing sales, training, and support.

01-2020: Microsoft endures to innovate side by side with retailers to support them embrace their biggest opportunities and allow intelligent retail by empowering businesses to take control of their own digital evolution.


01-2019: Oracle Retail Intuitions Suite and Retail Science Platform aid retailers to balance the need for advanced retail analytics and retail science deprived of incurring the significant overhead of retail AI and data scientists.

Oracle Retail Consumer Perceptions is a strategic collaboration with Oracle Data Cloud and conveys an unprecedented level of insight to retail marketing teams looking to better understand their existing customers and optimize new customer acquisition campaigns.

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