Social Media Analytics Market: Global Share, Growth, Size, Opportunities, Trends, Regional Overview, Leading Company Analysis, And Key Country Forecast: 2022-2031

Social Media Analytics market is growing progressively because of increasing usage of text analysis for refining customer experience and development of image analysis solutions. Furthermore, improved diverse features and functions available on analytics platform that varieties customer demand for customized dashboards and other features inside the licensed price. Social Media Analysis is a procedure where data from various websites, and blogs is collected and examined to take business connected decisions. This process contains all the software and analyzing tools which are used to analyze the shapeless data found from various social media websites like Facebook and Twitter. Social Media Analytics support user in creating unlimited real time reports measuring the performance of company’s profile on social media websites. Furthermore, it also supports in measuring team performance, allow user to share these customized reports with the team for civilizing their efficiency. Social media analytics is a system used to pleat data from social media websites and analyze the gathered data through the support of social media analytics tools to make business decisions. Social media analytics is used in many functions; but, the fundamental use of the technology is to mine customer sentiments to align marketing and customer service activities.

The global social media analytics market size is expected to USD 15.6 billion by 2025 at a CAGR 34%.

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The global Social Media Analytics market is segregated on the basis of Application as Risk Management and Fraud Detection, Public Safety and Law Enforcement, Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Others. Based on Component the global Social Media Analytics market is segmented in Services and Software. Based on Deployment Model the global Social Media Analytics market is segmented in Cloud and On-Premises.

Based on Organization Size, the global Social Media Analytics market is segmented in Large Enterprises and Small and Medium-Sized Enterprises. The report also bifurcates the global Social Media Analytics market based on Industry Vertical in Government and Defense, Media and Entertainment, Travel and Hospitality, Banking, Financial Services and Insurance, Telecommunications and It, Retail and Ecommerce, Healthcare and Life Sciences, and Others.

The global Social Media Analytics market report provides geographic analysis covering regions, such as North America, Europe, Asia-Pacific, and Rest of the World. The Social Media Analytics market for each region is further segmented for major countries including the U.S., Canada, Germany, the U.K., France, Italy, China, India, Japan, Brazil, South Africa, and others.

Competitive Rivalry

Meltwater, Khoros, Cision, Simplify360, Hootsuite, Oracle, Salesforce, IBM, Adobe, SAS Institute, and others are among the major players in the global Social Media Analytics market. The companies are involved in several growth and expansion strategies to gain a competitive advantage. Industry participants also follow value chain integration with business operations in multiple stages of the value chain.

The Social Media Analytics Market has been segmented as below:

Social Media Analytics Market, By Application

Risk Management and Fraud Detection
Public Safety and Law Enforcement
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence

Social Media Analytics Market, By Component


Social Media Analytics Market, By Deployment Model


Social Media Analytics Market, By Organization Size

Large Enterprises
Small and Medium-Sized Enterprises

Social Media Analytics Market, By Industry Vertical

Government and Defense
Media and Entertainment
Travel and Hospitality
Banking, Financial Services and Insurance
Telecommunications and It
Retail and Ecommerce
Healthcare and Life Sciences

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Social Media Analytics Market, By Region

North America
Rest of the World

Social Media Analytics Market, By Company

SAS Institute

The report covers:

Global Social Media Analytics market sizes from 2015 to 2024, along with CAGR for 2018-2024
Market size comparison for 2017 vs 2024, with actual data for 2017, estimates for 2018 and forecast from 2019 to 2024
Global Social Media Analytics market trends, covering comprehensive range of consumer trends & manufacturer trends
Value chain analysis covering participants from raw material suppliers to the downstream buyer in the global Social Media Analytics market
Major market opportunities and challenges in forecast timeframe to be focused
Competitive landscape with analysis on competition pattern, portfolio comparisons, development trends and strategic management
Comprehensive company profiles of the key industry players

Report Scope:

The global Social Media Analytics market report scope includes detailed study covering underlying factors influencing the industry trends.

The report covers analysis on regional and country level market dynamics. The scope also covers competitive overview providing company market shares along with company profiles for major revenue contributing companies.

The report scope includes detailed competitive outlook covering market shares and profiles key participants in the global Social Media Analytics market share. Major industry players with significant revenue share include Meltwater, Khoros, Cision, Simplify360, Hootsuite, Oracle, Salesforce, IBM, Adobe, SAS Institute, and others.

Reasons to Buy this Report:

Gain detailed insights on the Social Media Analytics industry trends
Find complete analysis on the market status
Identify the Social Media Analytics market opportunities and growth segments
Analyse competitive dynamics by evaluating business segments & product portfolios
Facilitate strategy planning and industry dynamics to enhance decision making

Some of the recent developments in Social Media Analytics Market are as follows:


06-2020: IBM and SAP SE declared their partnership’s next evolution, with plans to develop several new offerings considered to create a more predictable journey for businesses to become data-driven intelligent enterprises.

07-2020: IBM has declared it has reached a definitive agreement to acquire Brazilian software provider of robotic process automation WDG Soluções Em Sistemas E Automação De Processos LTDA. The acquisition further advances IBM’s comprehensive AI-infused automation capabilities, spanning business processes to IT operations. Financial terms were not disclosed.


Oracle’s leading sales, service, commerce, social data management and analytics capabilities, combined with Vitrue, are anticipated to create the most advanced and comprehensive social relationship platform.

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