Target Muscles in on Amazon’s Prime Day – Again

For the past five years, Target and Amazon have partnered up on Amazon Prime Day — a sale on more than 2 million deals on products that launches on Monday, July 16, to shop-and-learn via the Web and mobile devices.

“Our 2015 Prime Day performance raised the bar for what Prime Day could be, and we’re committed to taking things up a notch in order to continue driving online sales growth. Many of our guests count on this sales event every year, so we’re excited to bring even more opportunities to shop by connecting with our friends, like team pets and pets’ day, in order to deliver more great ways to save,” said Greg Hitt, Target’s Chief Marketing Officer.

Target recently announced that its new mobile app has added more than 2,500-plus new features, along with the ability to buy full-priced products from both Target.com and all physical Target stores. The app also features 5,000+ exclusives from local merchants at participating Target stores throughout the US.

Additionally, the Target.com mobile app is the exclusive shopping companion for the Target REDcard, and has been integrated into nearly 2,700 Target stores.

Target is joining Amazon in celebrating its last Prime Day by sharing its six key Prime Day purchase strategies.

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