U.S. Baby Food Market 2022 Analysis by Sales, Demand, Trends, Consumption and Growth, Forecast 2031
Kenneth Research, in its repository of market research reports, have recently added a report on U.S. Baby Food Market which emphasizes on the latest trends, key opportunities, drivers, and the challenges associated with the growth of the market during the forecast period, i.e., 2022-2031. The U.S. Baby Food Market is anticipated to grow primarily on account of the growing trade of ICT goods and services worldwide. According to the statistics by the World Bank, the exports of ICT goods globally increased from 11.164% of total goods exports in 2017 to 11.53% of total goods exports in 2019.
U.S. Market recovers fast; In a release on May 4th 2021, the U.S. Bureau and Economic Analsysis and U.S. Census Bureau mentions the recovery in the U.S. International trade in March 2021. Exports in the country reached $200 billion, up by $12.4 billion in Feb 2021. Following the continuous incremental trend, imports tallied at $274.5 billion, picked up by $16.4 billion in Feb 2021. However, as COVID19 still haunts the economies across the globe, year-over-year (y-o-y) avergae exports in the U.S. declined by $7.0 billion from March 2020 till March 2021 whilest imports increased by $20.7 billion during the same time. This definitely shows how the market is trying to recover back and this will have a direct impact on the Healthcare/ICT/Chemical industries, creating a huge demand for U.S. Baby Food Market products.
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REPORT HIGHLIGHT
The U.S. baby food market was valued at USD 7.3 billion by 2017, growing with 3.2% CAGR during the forecast period, 2018-2025
Rapid innovations in the food industry is the major driving force for the growth of this industry in the U.S. Also, rapid shifts in consumer demographics, health concerns and purchasing pattern support the industry growth. Also, it is noted that parents in this region are more concerned about their children’s nutrition and less about the product pricing. This would in turn boost the demand for branded products among the end-users, supporting the market growth. For example, according to the Kids Count Data Center (The Annie E. Casey Foundation), around 27% (19,938,860) population in the U.S. are between 0-4 years of age group. Rising population under this age group will boost the demand for canned and jarred baby food, snacks, cereal and juice, driving the market growth father.
On the other side, the US baby food market is regulated by the US Food and Drug Administration (FDA) laws, which require that the products should be produced under sanitary conditions, and must not contain any harmful substances. Compliance with such regulations makes it more difficult for the new entrants to enter the market.
Products Takeaway
Baby Wet Meals & Others
Special Formula
Baby Cereals & Dry Meals
Starter/First Stage Milk
Toddler Milk/ Third Stag /GUM
Baby Drinks
Other
Of these, the starter/first stage milk products was the country’s most lucrative segment in 2017, with over 40% revenue share during the same year. By the end of 2025, it is analysed that more than 45% revenue share is procured by this product segment. This report also reveals that baby wet meals and special formulas is growing with the fastest growth rate.
“Final Report will add the analysis of the impact of COVID-19 on this industry.”
Distribution Channel Takeaway
Hypermarkets & supermarkets
Cash & carries & warehouse clubs
Convenience Stores
Drug stores & Pharmacies
Other
Hypermarkets & supermarkets form the leading distribution channel in the United States baby food market, accounting for a 70.9% share of the total market’s value. Convenience Stores recorded over 11% of overall revenue share. In the U.S., the retail distribution network is highly consolidated, dominated by Wal-Mart, which offers a variety of private label baby food products. For example, it offers a variety of baby infant formula, food jars and pouches, deserts, cereals, snacks, and drinks. All of this drives up buyer power and pressures market players.
Key Vendor Takeaway
Friesland Campina
Nestlé S.A.
Bellamy Organics
Campbell soups
Hain Celestial Group
Danone
Perrigo Company
Hero AG
Mead Johnson Nutrition
Abbott Laboratories
This market is heavily dominated by strong brands that hold significant market share. The US baby food market is concentrated, with the top four players accounting for almost 90% of its total value. Nestlé S.A. is emerged as the leading player in the U.S. baby food market, captured over 30% share of the market’s value in 2017. Mead Johnson & Company, LLC followed the suits, accounted for a 28% revenue share. Trying to enter this market with a new brand in the face of such formidable incumbents can be extremely challenging. New entrants face large players whose economies of scale allow them to compete fiercely on the product pricing.
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The market size and forecast for each segment and sub-segments has been considered as below:
Historical Year – 2014 & 2016
Base Year – 2017
Estimated Year – 2018
Projected Year – 2025
TARGET AUDIENCE
Traders, Distributors, and Suppliers
Manufacturers
Government and Regional Agencies
Research Organizations
Consultants
Distributors
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
MARKET, BY PRODUCTS
Baby Wet Meals & Others
Special Formula
Baby Cereals & Dry Meals
Starter/First Stage Milk
Toddler Milk/ Third Stag /GUM
Baby Drinks
Other
MARKET, BY DISTRIBUTION CHANNEL
Hypermarkets & supermarkets
Cash & carries & warehouse clubs
Convenience Stores
Drug stores & Pharmacies
Other
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