Walmart is launching its secondhand clothing business in partnership with ThredUp, the home of digital-first secondhand furniture and apparel. In making the partnership, Walmart is combining its service experience with ThredUp’s market position to develop new secondhand retail offerings in the US and develop new technologies in its home areas.
You may have heard a lot lately about how people are putting their unworn and unneeded clothes in the dryer to save on energy costs and buy secondhand from thrift stores. From furnishings to accessories, apparel and toys, secondhand clothing can be a great and easy way to get a good deal on clothing without having to buy new.
Walmart is paying attention, and soon it will be launching its own secondhand clothing business, called Ucarely, to help shoppers find and purchase great quality used clothing.
“As the secondhand clothing market becomes more crowded, our partnership with ThredUp provides us an opportunity to tap into the vast opportunity in this segment,” said Kent Harvey, CEO, Supply Chain. “As we did with the rest of our digital commerce business, we will leverage technology to offer shoppers an unparalleled shopping experience and ensure the secondhand market remains a big win for sellers, brands and consumers.”
In pursuing this opportunity, Walmart has selected ThredUp to be the exclusive platform through which Walmart shoppers can discover Ucarely’s third-party and branded merchandise. With this partnership, consumers will find merchandise from top brands including Gap, Athleta, Under Armour, Old Navy, Nike, H&M, Banana Republic, Canadian Tire, Junk Food, Uniqlo, BCBGMAXAZRIA, AG and Levi’s and more.
Walmart’s purchase and growth of used apparel continues to skyrocket. This April, Wal-Mart reported its $2.81 billion in annual apparel sales. Last year, Walmart began selling new appliances through third-party retailers at reduced prices and increased its Home Basket and electronics sales through partnerships with higher-end brands.
“Our partnership with Walmart allows us to offer more used merchandise at higher quality, on our own website and in retail in key markets,” said Henry Scott, CEO, ThredUp. “Through working with them and expanding the scale of our brand in both their retail and e-commerce presence, we will continue to provide more sustainable and convenient options for people to find high-quality and high-value merchandise that has previously been experiencing a market void.”
Walmart and ThredUp are beginning pilot programs to expand their Ucarely digital commerce program in the Washington D.C. and San Francisco metro areas. As the launch of this program progresses, Walmart and ThredUp will look to extend their relationship and maximize opportunities for both businesses and consumers.