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Walmart Partners With TikTok to Sell Merchandise While Livestreaming

“It gives us a new way to engage with users and reach potential new customers,” William White, Walmart’s U.S. chief marketing officer, wrote in a blog post.

“It gives us a new way to engage with users and reach potential new customers,” William White, Walmart’s U.S. chief marketing officer, wrote in a blog post.

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Walmart Inc, which is looking to invest in TikTok, said on Thursday it would partner with the Chinese-owned video-sharing app to sell items seen on a livestream by creators featuring the retailer’s fashion merchandise.

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