Wristwatch brands bet big on festive season to drive sales

Market leader Fossil, which has been aggressively pushing its mid-priced jewellery watches, plans to increase its revenue in the US by 35 per cent during this year’s festive season. According to a PTI report: The company’s overall watches sales in North America would grow 15 per cent to over 30 million pieces, compared to the year-ago period, the company said.

“We are excited about our expansion into the smartwatch category, as we see a great opportunity to grow Fossil’s wear

The countdown has begun for the big event, and the festive season is expected to be a huge hit for watch brands this year as shoppers seek more than just the basic accessory of the timepiece. Brand heritage Patek Philippe, Rolex and Audemars Piguet are some of the luxury watchmakers gearing up for the year-end celebrations with the launch of special editions, while keeping up with the changing times.

Rolex is adding the ‘Revolutionary Date Juste Un Clou’ (just 1) to its existing jewelled.

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